Starting a business and putting yourself out there can feel terrifying. But it doesn’t have to. I can walk you through step by step starting from the very beginning. Together we can do this.
If you’re ready to craft the life you want, you’re in the right place. Being an entrepreneur takes guts and time, but it’s so worth it. You get to call the shots, schedule your days, and be the captain of your own ship. It’s indescribably freeing and rewarding on so many levels. You’ll never look back.
You only get one shot at this life. Live it on your terms.
If you’ve been wrestling with the idea of starting a business, but are overwhelmed or terrified at the thought, this course is for you. I’m going to give you the building blocks you need to design a business—and life—that you love.
January 8-March 31, 2018
If you're like me, you struggle with spending money on yourself. It feels indulgent, maybe even risky. But here's the thing: a course like this isn't a splurge, it's an investment. This is a down payment on a new life—one with limitless possibilities and with you calling the shots. You'll come out on the other side of our twelve weeks together stronger, braver, and ready to take on the world.
As part of this special course launch group, you’ll get a massive discount on the course and exclusive access to live Q&As and office hours, as well as all the benefits outlined above. Here's just a taste of what we'll cover:
Facing overwhelm and the fear of failure
Knowing where to even start and setting goals
Knowing when to take the plunge: quit your current job or start on the side?
Details like health insurance, where to work and when, legal and taxes
Figure out how much to charge for your services
Estimates and invoices, project and financial management
Narrow in on your target audience: know who to sell to and who not to sell to.
Identify your brand personality and what will set you apart.
Name your baby: create a memorable and unique business name
Your logo: how to create a strategic and powerful visual brand identity
Define your message: Draw customers in with a consistent, compelling story.
Learn how to steward your brand to help grow your customer base.
Create a tribe of raving fans through online engagement
How to self-promote online without feeling smarmy or getting unfriended
Everything you need to know to get a website up and running fast
Social media: the basics, best practices, and how to keep up
Create a digital marketing roadmap to help you stay on course
Build and leverage an email list to engage and convert
3 payments of $197
1 payment of $450
I never dreamed I could run a business. I figured you had to go to business school to do that. But deep inside I had a passion for writing and marketing that was unstoppable. And I desperately wanted to craft a life that worked for me and my family. I wanted to control my own calendar, take on projects that appealed to me, and be able to prioritize family and fun.
I wanted to do what I loved on my terms.
So I launched what I thought would be just a little side gig, DropLeaf Communications. Before long, I was fully supporting my family of five and had hired over 15 contractors to help.
Sometimes I cringe when I remember the stifling fear of failure that almost held me back. I asked questions like: What if this is a huge mistake? What if it jeopardizes our finances? What if this bombs and everyone knows I failed?
Not starting my business would’ve been one of the biggest regrets of my life. You can craft the life you’ve always wanted. You just have to start somewhere. I’d encourage you to start here, start now.
“Jen is encouraging and she’s speaking from experience. She gave me my next steps, focus, and a plan—priceless!”
“I came into this year stuck. But Jen was fully engaged, a great listener and brainstormer. Thank you for catching the vision that’s been put on my heart!”
“I loved working with Jen. She’s a great listener and was able to capture the heart behind what I was trying to get at with launching my brand.”